The Story - How it all started!
From a Single Cable to Smarter Homes
Gulex began with one simple belief everyday products should be built to last.
Our journey started by solving one of the most frustrating problems people faced: phone cables that kept breaking. After months of testing and redesigning, we engineered one of the strongest Apple-Certified cables on the market. But what started as a solution to a small everyday problem soon grew into something bigger.
We realised that the same principle quality, durability and thoughtful design could improve many aspects of daily life. So, Gulex evolved from a cable brand into a creator of smarter, long-lasting household essentials designed to simplify modern living.
Gulex Gives Back
Giving back has always been part of who we are. As a UK based company, we see the challenges faced by vulnerable communities and the growing impact of environmental waste on future generations.
That’s why Gulex supports causes that focus on helping people in need and protecting the planet. Through trusted, approved charities, we contribute to initiatives that provide essentials to the homeless and support projects that reduce waste, improve sustainability and protect our environment.
Every Gulex product is designed to last longer, reduce replacement waste and play a small role in creating a cleaner, kinder world.
Driven by Need, Built with Purpose
Our founder had grown tired of replacing his phone cables as often as every month, most of them due to ripping and bending. Any iPhone and iPad users will say the same thing: “our cables break too easily and too often!” So, with no available product to meet our needs, our founder spotted this gap in the market and he was determined to engineer an Apple-Approved cable built to last.
That first success taught us something important, when you focus on quality, durability and real life problems, you can improve far more than just a phone cable. As more customers trusted our approach, we realised the same engineering mindset could make a difference in everyday household items too.
So Gulex evolved. We began designing practical, long lasting home essentials built with the same attention to detail that defined our original cable. Products made from stronger materials, built to last longer, and created to solve real problems in real homes.
Today, Gulex is more than a cable brand. It’s a commitment to smarter, better-made products that stand the test of time, whether it’s something in your kitchen, your home, or your daily routine. Quality comes first and that principle guides every new product we create.
